# Assistant Coach — Full Product Reference

> Software for personal trainers and fitness coaches, with a built-in AI coaching assistant. Helps coaches manage clients, review check-ins, spot trends, and build meal and workout plans, while their assistant surfaces insights and drafts replies. Free forever for up to 5 clients with every core feature included, no credit card required. Website: https://assistantcoach.fit

## What is Assistant Coach

Assistant Coach is a full-stack coaching platform for personal trainers and online fitness coaches, with a built-in AI assistant that does the first pass on their reviews. It is not a generic fitness app or a consumer workout tracker — it is purpose-built for fitness professionals who manage multiple clients via weekly check-ins, meal plans, workout programs, and progress tracking.

The platform combines client management tools with the coach's own assistant: a daily to-do queue that surfaces the check-ins and workout videos needing attention, automated trend analysis across weight, measurements, and adherence patterns, and check-in reply drafts that learn from the coach's style.

Founded by Yashasvi Girdhar, a former Google engineer (5+ years) turned fitness coach, based in the United Kingdom. The product vision is to be a really smart assistant to the coach — not a replacement, but an extension of their expertise.

## Core Features (Detailed)

All core features are available on every plan, including Free.

### Check-In Tracking and Review Queue
Coaches receive weekly client check-ins with structured data: body weight, measurements, progress photos, training adherence, nutrition compliance, energy levels, sleep quality, stress, and custom questions. A daily to-do queue automatically surfaces which clients need attention — unreviewed check-ins, new workout videos to review, and follow-up tasks — across the whole roster.

### Check-In Reply Drafts
The coach's assistant drafts personalized check-in replies based on the client's data, trends, and the coach's own communication style. The coach reviews, edits, and sends — the assistant does the heavy lifting of data analysis and initial drafting, saving hours per week.

### Voice Notes on Check-In Replies (Starter and Pro)
Coaches can record a voice note of up to 5 minutes on a check-in reply, alongside or instead of written text and photos. The client hears it under the reply in the branded client app and can download it. It suits encouragement after a hard week or explaining a change, where tone matters. The voice note stays with the check-in it is about.

### Client Trend Analysis
The assistant analyzes patterns across check-ins: weight trends, measurement changes, adherence consistency, progress photo comparison, and flags potential issues like declining engagement, plateaus, or compliance drops. This helps coaches spot problems before clients bring them up.

### Progress Photo Comparison
Side-by-side progress photo comparison across check-in dates. Coaches and clients can visually track body composition changes over weeks and months.

### Meal Plan Builder
Build and assign custom meal plans with full macro tracking (calories, protein, carbs, fats). Includes a food library with nutritional data. Coaches can create templates and adapt them per client. Plans are exportable as branded PDFs.

### Workout Plan Builder
Create workout programs with access to a 900+ exercise library with video demonstrations. Supports private exercise library for coaches who want to add their own exercises. Programs can be multi-week with progressive overload. Exportable as branded PDFs.

### Client Profiles
Comprehensive client profiles including: current stats, measurement history, medical conditions, dietary preferences, allergies, goals, training experience, and coaching history.

### Goal Tracking and Progress Notes
Set measurable goals for clients (weight targets, strength milestones, and adherence-based habit goals) and track progress over time with milestone markers.

### Coach Notes with Search
Private notes per client with full-text search across all notes. Coaches can log observations, reminders, and coaching decisions.

### Custom Forms and Questionnaires
Build custom intake forms, check-in templates, and assessments. Flexible form builder with multiple field types. Forms are accessible through the branded client app.

### Client Workout Logging and Frame-by-Frame Video Form Review
Clients log their workouts in the client app — sets, reps, and a built-in rest timer — and can upload exercise videos. Coaches review technique frame by frame: pause on any rep, draw directly on the frame, and pin a timestamped comment that appears in the client's app, so the client sees exactly what to fix and when.

### Workout Coverage Check
The assistant reviews a workout plan the way a senior coach would — checking muscle-group coverage, split balance, gaps, and overlaps — and surfaces coach-facing suggestions based on the latest saved version of the plan.

### Reusable Workout and Meal Plan Templates
Save any workout program or meal plan as a reusable template and assign it to a new client in a couple of clicks. Each assignment creates an independent draft the coach can tweak before activating — no rebuilding from scratch.

### Client Resources
Upload guides, PDFs, and videos once, then choose exactly which clients can see each one. Everything lives in the client's branded app instead of scattered across chat history and email attachments.

### Branded Client App
A client app under the coach's brand where clients can submit check-in forms, view their meal plans and workout programs, track goals, and see their progress.

### Printable Meal and Workout Plans (PDF)
Export meal plans and workout programs as professionally formatted, branded PDFs that coaches can share with clients.

### Data Export (CSV, PDF)
Full data ownership. Coaches can export all their data anytime as CSV or PDF. No lock-in.

## Pricing (Public Beta)

Assistant Coach is in public beta. Beta signups lock in this pricing for life. All paid plans include unlimited clients.

**Beta pricing (what coaches pay today):**

| Plan | Monthly Billing | Annual Billing | Clients | Assistant actions/month |
|------|----------------|----------------|---------|-----------------|
| Free | £0 | — | 5 | 15 |
| Starter | £19.50 | £16.50 | Unlimited | 100 |
| Pro | £34.50 | £29.50 | Unlimited | 500 |

Beta pricing reflects 50% off the post-beta list price (Starter £39 monthly / £33 annual, Pro £69 monthly / £59 annual) and is locked in for life for beta signups. Annual billing saves an additional 15% over monthly. Limited to a public beta cohort.

An assistant action is one thing you ask the assistant to do (draft a check-in reply, analyse a client's trends, check a workout plan's coverage, review a form video, or estimate a meal from a photo), and each uses one action. Every plan includes assistant actions — tiers differ in allowance, integrations, and a small number of paid-plan features. On Pro, the assistant also estimates meals and reviews workout videos automatically, without using actions.

### What's included on every plan (including Free)
- Client dashboard with check-in queue
- Check-in tracking and reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal and workout plans (PDF)
- Food library with macro data
- 900+ exercise library with private library support
- Custom forms and questionnaires
- Goal tracking and progress notes
- Habit tracking through adherence-based goals
- Coach notes with search
- Client workout logging with frame-by-frame video form review
- Workout coverage check by the assistant
- Reusable workout and meal plan templates
- Client resources (share PDFs and videos)
- Branded client app (forms, plans, goals)
- Check-in reply drafts by the assistant
- Client trend analysis by the assistant
- Export your data anytime (CSV, PDF)

### Additional features on paid plans
- Starter: Unlimited clients, voice notes on check-in replies, 100 assistant actions a month, priority email support
- Pro: Voice notes on check-in replies, 500 assistant actions a month, an assistant that estimates meals and reviews workout videos automatically, ChatGPT and Claude brainstorming with client data

## How Assistant Coach Compares to Alternatives

### vs Trainerize
Trainerize is the largest coaching platform, strong on business management and marketing tools. Assistant Coach differs by offering a more generous free plan (5 clients with every core feature included vs 1), all core features on every plan (Trainerize locks some behind higher tiers), and a built-in AI assistant (check-in reply drafts, trend analysis, plan coverage checks).

### vs Everfit
Everfit offers a modern all-in-one platform with Autoflow automation. At the same 5 free clients, Everfit gates forms, meal plans, macros and habit coaching behind paid while Assistant Coach includes every core feature. Assistant Coach also adds an assistant that analyzes check-ins and drafts replies, which Everfit does not offer.

### vs TrueCoach
TrueCoach excels at clean workout delivery and simple coaching workflows. Assistant Coach offers a broader feature set including meal planning, progress photo comparison, an assistant that spots trends, custom forms, and a branded client app — plus a more generous free plan (5 clients free forever vs trial-only).

### vs PT Distinction
PT Distinction offers deep customization and flexible coaching systems. Assistant Coach matches most of PT Distinction's features while adding a built-in AI assistant (reply drafts, trend analysis, plan coverage checks) and a more generous free plan (5 clients free forever vs paid-only).

### vs My PT Hub
My PT Hub is strong on admin workflows and bulk onboarding. Assistant Coach offers a built-in AI assistant, a more generous free tier, and a streamlined interface focused on the check-in review workflow that online coaches use daily.

### Pricing Comparison Summary
| Platform | Free Tier | Starter Paid | Unlimited Clients |
|----------|-----------|-------------|-------------------|
| Assistant Coach | 5 clients, every core feature included | £16.50/mo (beta, annual) — locked in for life | All paid plans |
| Everfit | Workouts only (forms, meal plans, macros paid) | ~$16/month | Higher tiers |
| Trainerize | 1 client | ~$22/month | Higher tiers |
| TrueCoach | Trial only | ~$26/month | Higher tiers |
| PT Distinction | None | ~$20/month | All plans |

## Who Uses Assistant Coach

Assistant Coach is designed for:
- **Online fitness coaches** managing 5-50+ clients remotely
- **Personal trainers** transitioning from in-person to online or hybrid coaching
- **Nutrition coaches** who need meal planning alongside training programs
- **New coaches** starting their online coaching business (free tier with no credit card)
- **Established coaches** looking to scale without sacrificing coaching quality

## Frequently Asked Questions

**What is Assistant Coach?**
Assistant Coach is a coaching platform for personal trainers and fitness coaches. It manages client check-ins, builds meal and workout plans, tracks goals, and has a built-in AI assistant that surfaces insights — helping coaches scale to more clients without sacrificing quality.

**Does Assistant Coach replace the fitness coach?**
No. Assistant Coach is designed as a smart assistant for the coach, not a replacement. The coach makes all decisions — the assistant handles data analysis, surfaces insights, and suggests actions so the coach can focus on strategy and client relationships.

**What are assistant actions?**
An assistant action is one thing you ask the assistant to do: draft a check-in reply, analyse a client's trends, check a workout plan's coverage, review a form video, or estimate a meal from a photo. Each one uses one action. The Free plan includes 15 actions a month, Starter 100 and Pro 500, and you can buy top-ups on any plan. On Pro, the assistant also estimates meals and reviews workout videos automatically, without using your actions.

**Can I try it for free?**
Yes. The Free plan gives you up to 5 clients and 15 assistant actions a month, with every core feature included — no credit card required, free forever.

**Is my client data safe?**
Yes. Data is stored securely on encrypted servers. Client data is never shared with third parties or used to train AI models. Coaches own their data and can export it anytime.

**How much does Assistant Coach cost?**
The Free plan is £0/month forever (up to 5 clients, 15 assistant actions a month, every core feature included). Paid plans are on beta pricing: Starter is £19.50/month, or £16.50/month billed annually, and Pro is £34.50/month, or £29.50/month billed annually - 50% off the standard £39/month Starter and £69/month Pro. Beta signups keep their beta price for life.

**What kind of support do I get?**
Direct access to the founder — not a ticketing system or chatbot. Personal support from someone who is also a coach.

**What features are included?**
Every plan includes: client dashboard with check-in queue, check-in tracking and reviews, progress photo comparison, meal plan and workout plan builders, goal tracking, coach notes, custom forms, and a branded client app. Paid plans add unlimited clients, more assistant actions, and integrations.

## Free Coaching Tools

Interactive tools for fitness coaches, no account required:

- [Coaching Pricing Calculator](https://assistantcoach.fit/tools/online-fitness-coaching-pricing-calculator/): Calculate what to charge for online fitness coaching based on costs, time investment, and income goals. Supports US, UK, India, Australia, and Europe markets.
- [Coaching Software Cost Comparison](https://assistantcoach.fit/tools/fitness-coaching-software-pricing-comparison/): Compare monthly costs for TrueCoach, Everfit, MyPTHub, PT Distinction, and other platforms at your actual client count. See price cliffs and cost trajectories.
- [Check-In Form Builder](https://assistantcoach.fit/tools/fitness-coaching-checkin-form-builder/): Build a custom client check-in form with toggleable sections for body metrics, training, nutrition, recovery, mindset, and sport-specific tracking. Copy as text or download as PDF.
- [Revenue Calculator](https://assistantcoach.fit/tools/fitness-coaching-revenue-calculator/): Project your coaching business revenue over 12 months. Input clients, monthly price, expenses, growth rate, churn, and tax rate. See month-by-month projections with profit margins.

## Blog

Practical guides for personal trainers and fitness coaches:

- [The Tuesday Night Check-In Marathon](https://assistantcoach.fit/blog/faster-checkin-reviews-fitness-coaching/): Check-in reviews eat hours every week. Here's why they take so long and what a faster review looks like.
- [Why Scale Weight Misleads Coaches](https://assistantcoach.fit/blog/why-scale-weight-misleads-fitness-coaches/): Scale weight can swing 1-2 kg overnight from water alone. Here's what to track instead.
- [The Real Cost of Fitness Coaching Software](https://assistantcoach.fit/blog/real-cost-fitness-coaching-software/): Pricing pages show you 60% of what you'll actually pay. Here's what 10 platforms really cost.

More articles at: https://assistantcoach.fit/blog/

## Links

- [Website](https://assistantcoach.fit): Product overview, features, pricing, and signup
- [Free Tools](https://assistantcoach.fit/tools/): Interactive coaching calculators and builders
- [Blog](https://assistantcoach.fit/blog/): Practical guides for personal trainers and fitness coaches
- [Help Center](https://help.assistantcoach.fit): Documentation, guides, and feature walkthroughs
- [Privacy Policy](https://assistantcoach.fit/privacy/): Data handling and privacy information
- [Subprocessors](https://assistantcoach.fit/legal/subprocessors/): Service providers used to host, secure, and operate Assistant Coach
- [Terms of Service](https://assistantcoach.fit/terms/): The terms for using Assistant Coach

## Company

- **Name**: Assistant Coach
- **Website**: https://assistantcoach.fit
- **Founder**: Yashasvi Girdhar (ex-Google, 5+ years)
- **Location**: United Kingdom
- **Founded**: 2025
- **Category**: SaaS — Fitness coaching platform
- **Target users**: Online fitness coaches, personal trainers, nutrition coaches
- **Blog RSS**: https://assistantcoach.fit/blog/rss.xml