You Became a Fitness Coach, Not an Admin
Meet your coaching assistant. Manage clients, build meal & workout plans, track progress, and get AI-powered insights - built for personal trainers and fitness coaches.
Up to 15 clients, forever - no credit card required
Fitness coaching shouldn't feel like this
After speaking with dozens of personal trainers and fitness coaches, the same frustrations keep coming up.
Workflow scattered across apps
"I have my meal plans in one app, workouts in another, and check-ins in a spreadsheet. Nothing talks to each other."
You pay more as you grow
"Adding 5 clients costs me another £25 a month. I'm being punished for growing."
Admin work that compounds
"Every new client means more plans to update, more check-ins to review, more forms to chase. It adds up faster than you'd think."
You lose clients you could have saved
"I didn't know she was thinking of quitting until she already had."
Client patterns slipping through the cracks
"I track everything - weight, photos, measurements - but nothing tells me who actually needs my attention."
How Assistant Coach Solves This From Day One
Real features, ready to use
Side-by-Side Photo Comparison
Compare client progress photos across weeks with an interactive before/after slider. See visual changes at a glance without digging through old check-ins.
- Before/after slider for any two check-in dates
- All photos organized chronologically by check-in
- Spot visual progress your clients might miss
A Client App Under Your Brand
A mobile experience under your coaching brand where clients check in, track goals, and log workouts
Submit Check-ins & See Coach Feedback
Clients submit weekly check-ins with photos, measurements, and notes - then see your personalised feedback right in the app.
- Guided check-in form with photo uploads
- Full check-in history with week-over-week comparisons
- Coach responses displayed inline - no back-and-forth messaging
Your Own Coaching Website + Lead Inbox
A professional website where prospects find you, and a pipeline to turn them into clients
A Professional Page That Works for You
A branded coaching website with your bio, credentials, and a built-in contact form. Share one link and start collecting leads.
- Your own page at yourname.assistantcoach.fit
- Bio, specialties, certifications, and social links
- Booking link integration (Calendly, Cal.com, etc.)
- Customisable inquiry form to capture leads
Manage Leads in One Place
See every inquiry as it comes in. Track where each prospect is in your pipeline, add private notes, and convert them into clients with one click.
- Every inquiry lands in one inbox with status tracking
- Filter by New, Contacted, Qualified, or Closed
- Private notes and follow-up tracking per lead
- One-click convert any lead into a client
Your Assistant Gets Smarter Over Time
AI that understands your clients' data and helps you coach more effectively
AI Trend Analysis
Get a detailed analysis of any client's progress across weeks and months. The AI reads everything — check-ins, photos, metrics, workout logs — and surfaces the patterns that matter.
- Analyses check-in history, photos, metrics, and workout logs
- Streams a structured summary with key patterns and red flags
- Suggests specific coaching actions based on the data
AI Response Drafts
Review a check-in and get a draft response in seconds. The AI reads your client's data and matches your coaching tone — you edit and send.
- Reads the client's check-in data, history, and your coaching style
- Drafts a personalised response you can edit and send
- Cuts response time from 15 minutes to 2
Unlimited Clients. One Price.
Whether you're a personal trainer with 20 clients or a fitness coach with 100 — one price.
Free
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal & workout plans (PDF)
- Food library with macro data
- 1,000+ exercise library with private library support
- Custom forms & questionnaires
- Goal tracking & progress notes
- Coach notes with search
- Client workout logging & video review
- Branded client portal (forms, plans, goals)
- AI check-in response drafts
- AI client trend analysis
- Your own coaching website with lead capture
- Leads inbox with status tracking and conversion
- Export your data anytime (CSV, PDF)Soon
Starter
Billed annually (£198/yr)
- Unlimited clients
- Credit top-ups available
- Priority email support
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal & workout plans (PDF)
- Food library with macro data
- 1,000+ exercise library with private library support
- Custom forms & questionnaires
- Goal tracking & progress notes
- Coach notes with search
- Client workout logging & video review
- Branded client portal (forms, plans, goals)
- AI check-in response drafts
- AI client trend analysis
- Your own coaching website with lead capture
- Leads inbox with status tracking and conversion
- Export your data anytime (CSV, PDF)Soon
Pro
Billed annually (£354/yr)
- Brainstorm in ChatGPT & Claude with your data
- Automated client remindersSoon
- Habit trackingSoon
- Voice inputSoon
- Social media content generatorSoon
- Stripe integration (0% platform fee)Soon
- Client dashboard with check-in queue
- Check-in tracking & reviews
- Progress photo comparison
- Client profiles (stats, history, medical, dietary)
- Meal plan builder
- Workout plan builder
- Printable meal & workout plans (PDF)
- Food library with macro data
- 1,000+ exercise library with private library support
- Custom forms & questionnaires
- Goal tracking & progress notes
- Coach notes with search
- Client workout logging & video review
- Branded client portal (forms, plans, goals)
- AI check-in response drafts
- AI client trend analysis
- Your own coaching website with lead capture
- Leads inbox with status tracking and conversion
- Unlimited clients
- Credit top-ups available
- Priority email support
- Export your data anytime (CSV, PDF)Soon
What are AI credits? AI credits power all intelligent features - response drafts, trend analysis, coaching recommendations, and more. Every AI feature is available on every plan.
Not sure which plan fits?
Let me walk you through it - no pressure, just a quick personal demo.
30-min call with the founder - zero commitment
Get Started in 5 Minutes
Start with a guided tour using a demo client. See real AI insights, meal & workout planning, and coaching tools - no credit card, no clients needed.
Up to 15 clients, forever - try it in 5 minutes, no credit card needed.
Yashasvi Girdhar
Founder & Builder
After 5+ years building intelligent systems at Google, I left to pursue fitness coaching. I built Assistant Coach because coaches need intelligence, not more spreadsheets. If you ever hit an issue, you talk directly to me.
Free Practical Guides for Personal Trainers and Fitness Coaches
The Tuesday Night Check-In Marathon
Check-in reviews eat hours every week. Here's why they take so long and what a faster review looks like.
Read article →
Why Scale Weight Misleads Coaches
Scale weight can swing 1-2 kg overnight from water alone. Here's what to track instead.
Read article →
The Real Cost of Fitness Coaching Software
Pricing pages show you 60% of what you'll actually pay. Here's what 10 platforms really cost.
Read article →Frequently Asked Questions
Get Your Own Intelligent Coaching Assistant
Start with a guided tour using a demo client. See real AI insights, meal & workout planning, and coaching tools - all in 5 minutes.
Up to 15 clients, forever • No credit card required • Export anytime