Coaching Software Cost Comparison
Compare monthly costs for TrueCoach, Everfit, HubFit, Kahunas, MyPTHub, TrainHeroic, PT Distinction, and 1Fit at your actual client count. See where per-client pricing hurts coaches who are growing.
Compare coaching platform costs
Comparison includes platforms offering: Workout Programming, Nutrition Plans, Client Check-ins, and AI Features.
Monthly cost as you grow
Monthly cost from 25 to 200 clients. Flat lines mean no growth penalty.
| Platform | 25 clients | 50 clients | 75 clients | 100 clients | 125 clients | 150 clients | 175 clients | 200 clients |
|---|---|---|---|---|---|---|---|---|
| TrueCoach | $137/mo | $137/mo | $187/mo | $237/mo | $287/mo | $337/mo | $387/mo | $437/mo |
| Everfit | $88/mo | $138/mo | $198/mo | $198/mo | $275/mo | $275/mo | $275/mo | $275/mo |
| HubFit | $69/mo | $69/mo | $69/mo | $69/mo | $149/mo | $179/mo | $208/mo | $238/mo |
| Kahunas | $69/mo | $69/mo | $99/mo | $99/mo | $99/mo | $99/mo | $99/mo | $99/mo |
| MyPTHub | $98/mo | $98/mo | $98/mo | $98/mo | $98/mo | $98/mo | $98/mo | $98/mo |
| PT Distinction | $60/mo | $90/mo | $130/mo | $170/mo | $210/mo | $250/mo | $290/mo | $330/mo |
| 1Fit | $129/mo | $235/mo | $235/mo | $360/mo | $395/mo | $395/mo | $395/mo | $395/mo |
| Assistant Coach | $52/mo | $52/mo | $52/mo | $52/mo | $52/mo | $52/mo | $52/mo | $52/mo |
At 25 clients, Assistant Coach saves you $96/year vs. PT Distinction (the next cheapest option).
Save $96/year at 25 clients with flat pricing
The gap grows as you scale - try the slider at 50 or 100 clients.
Pricing data is sourced from each platform's public pricing pages and is updated periodically. Verify costs directly with each provider before making a purchasing decision. Some platforms offer annual discounts not reflected here.
The Hidden Costs of Coaching Software
The monthly price you see on a coaching platform's pricing page is rarely what you'll pay. Most platforms advertise their lowest tier — then layer on charges as your business grows.
Overage fees
Some platforms charge a base monthly rate plus a fee for each client above a threshold. At 50 clients that sounds manageable. At 100 clients, the overage bill can exceed your original subscription cost. Always calculate the total at your actual client count, not the advertised entry price.
Add-on pricing models
Branded apps, custom domains, payment processing, and advanced analytics are often behind separate paywalls. Everfit's add-on model in particular draws complaints from coaches who find their total bill significantly higher than the base subscription. A platform that looks affordable can require $50–$150/mo in add-ons to match the feature set of a competitor's base plan.
Feature gating
Many platforms reserve AI features, nutrition planning, or detailed check-in tools for higher tiers. The true cost of a platform is the tier that includes the features you actually need — not the headline price. Compare at the tier you'll actually use.
The cost of switching platforms
Migrating clients between platforms takes real time — re-entering client data, re-building programs, re-onboarding clients to a new app. The switching cost is easily 10–20 hours for a 20-client roster. This "stickiness" is why choosing the right platform early matters.
Misaligned incentives
Per-client pricing creates a fundamental conflict: your software costs more precisely when your business is succeeding. Flat-rate platforms align incentives differently — your cost stays the same whether you have 10 clients or 100, so every new client is pure margin improvement, not a software bill increase.
For a full breakdown of what 10 platforms actually cost at 25 and 50 clients, read The Real Cost of Fitness Coaching Software.
See how software choice affects the check-in experience: The Tuesday Night Check-In Marathon — what happens when 15 check-ins land on a Tuesday night and how the right tool changes everything.
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