Coaching Pricing Calculator
Calculate exactly what to charge for online coaching based on your costs, time investment, and income goals. Supports US, UK, India, Australia, and Europe pricing with local benchmarks.
Calculate your coaching price
| Market | Budget | Standard | Premium |
|---|---|---|---|
| United States ($) | $50–$150/mo | $150–$350/mo | $350–$600/mo |
| United Kingdom (£) | £45–£100/mo | £100–£250/mo | £250–£500/mo |
| India (₹) | ₹3,000–₹8,000/mo | ₹8,000–₹15,000/mo | ₹15,000–₹30,000/mo |
| Australia (A$) | A$50–A$150/mo | A$150–A$300/mo | A$300–A$600/mo |
| Europe (€) | €50–€150/mo | €150–€300/mo | €300–€500/mo |
Your Coaching Setup
Sets currency and adjusts default values for your region
Check-ins, programming, nutrition, and ongoing communication
Exclude marketing, admin, and personal time
Software, insurance, CPD, marketing, equipment
Self-employment tax + income tax
Your Numbers
Maximum Client Capacity
10 clients
At 20 hrs/week and 2 hrs per client
Minimum Monthly Price
$694/month per client
At 100% capacity — every client slot filled
Per client breakdown
Recommended Price (75% Utilization)
$925/month per client
Realistic — accounts for client turnover and schedule gaps
Annual Revenue at Full Capacity
$110,934/year gross
Where it goes
Where You Fall
These are estimates based on your inputs. Actual pricing should also factor in your experience, niche, and the results you deliver.
You've done the math. Now get the tools to deliver at that level.
Automated check-ins, progress tracking, workout and meal plan builders - everything you need to coach more clients at the rate you deserve.
How Online Coaches Price Their Services in 2026
The online coaching market has matured into clear pricing tiers. Programming-only services (workout plans without ongoing support) typically run $50–$100/month. Standard coaching with weekly check-ins and program adjustments falls in the $100–$200/month range. Premium coaching with full nutrition planning, daily messaging access, and detailed progress analysis commands $200–$400+/month.
The key insight most new coaches miss: your price should be based on your costs and time, not what competitors charge. A coach with $500/month in software and insurance costs needs to charge more than one with minimal overhead — even if they're targeting the same market.
Pricing Model Comparison
Monthly retainers are the industry standard for online coaching and what this calculator models. They provide predictable revenue and align your incentives with client outcomes. Per-session pricing works for in-person training but creates an income ceiling. Package pricing (e.g., 12-week programs) can work for specialized offerings but reduces recurring revenue.
Frequently Asked Questions
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