Trainerize’s pricing page leads with a free Basic plan and a $10/month Grow tier. Read further and you find that nutrition coaching, integrated payments, video coaching, and a custom branded app are all paid add-ons - the kind of features most coaches assume are part of the platform. Add the $45/month Advanced Nutrition Coaching add-on to the Pro 50 tier and the bill at 50 clients lands at $180/month, well above the Pro 50 sticker. If you are evaluating Trainerize against Assistant Coach (a newer alternative we build, currently in public beta), the comparison that matters is what you actually pay once your real coaching stack is turned on, what each platform can do for the coaching workflow, and whether you can ever leave with your client data.
Here is what this guide breaks down:
- Real pricing at every roster size, with Trainerize’s add-on stack made explicit
- A feature-by-feature comparison across 17 categories including AI, nutrition, check-ins, data export, and the coach-side workflow
- Where each platform actually wins - strengths and gaps for both Trainerize and Assistant Coach
- The data portability question and why Trainerize’s export is unusually restrictive
- A simple decision framework to match a platform to your coaching business
Trainerize vs Assistant Coach: The 2026 Summary
Before the deep dive, here is the short version. Each platform optimizes for a different kind of coach.
| Platform | Pricing Model | Starts At | Best For | Watch Out For |
|---|---|---|---|---|
| Assistant Coach | Flat tiers, unlimited clients on every paid plan | Free for 15 clients / ~$22/mo unlimited (beta annual) | Coaches who want every core workflow included - structured check-ins, workout logger with inline video review, meal and workout plan builders, goals, notes, lead capture, data export - at a price that does not move as the roster grows | Newer brand; no in-app messaging, integrated payments, or wearables yet |
| Trainerize | Per-client ladder + paid add-ons | Free for 1 client / $10/mo Grow (2 clients) | Coaches deep in the ABC Fitness ecosystem who need MyFitnessPal integration, integrated video coaching, and a public Trainerize.me profile | Nutrition, payments, video, and branding are all separate add-ons; exports limited to name and email; no AI check-in analysis |
What Trainerize Actually Costs in 2026
Trainerize publishes a per-client ladder. Pro 5 ($25/month for up to 5 clients) climbs through Pro 15, Pro 30, Pro 50, Pro 75, Pro 100, Pro 200 ($250/month for up to 200 clients). Studio Plus is $275/month per location with every add-on bundled. The catch is that the features most coaches treat as core - real meal planning, payment collection, video calls, and a branded app - are paid extras.
Below is the real cost at common roster sizes. The Trainerize column shows the appropriate Pro tier base plus the Advanced Nutrition Coaching add-on most coaches need ($20/month on Grow/Pro 5/Pro 15, $45/month on Pro 30 and above).
| Clients | Trainerize (with nutrition add-on) | Assistant Coach (beta, billed annually) |
|---|---|---|
| 5 clients | $25 + $20 = $45/mo (Pro 5) | Free |
| 15 clients | $50 + $20 = $70/mo (Pro 15) | Free |
| 30 clients | $79 + $45 = $124/mo (Pro 30) | ~$22/mo (Starter) |
| 50 clients | $135 + $45 = $180/mo (Pro 50) | ~$22/mo |
| 75 clients | $180 + $45 = $225/mo (Pro 75) | ~$22/mo |
| 100 clients | $225 + $45 = $270/mo (Pro 100) | ~$22/mo |
| 200 clients | $250 + $45 = $295/mo (Pro 200) | ~$22/mo |
Beta pricing: Assistant Coach paid plans during beta start at £16.50/month when billed annually (about $22/month) or £19.50/month when billed monthly (about $26/month). Starter includes 100 AI credits/mo. Pro is £29.50/mo annual / £34.50/mo monthly (about $40/$46) with 500 AI credits. The free tier covers 15 clients (15 AI credits/mo). All paid plans during beta come with the first month free and lock in 50% off the post-beta list price for life.
At 50 clients with nutrition on, a coach on Trainerize Pro 50 pays $180/month vs about $22 on Assistant Coach Starter annual beta billing - roughly $1,900/year, close to the revenue from one paying client. At 100 clients the gap widens to about $3,000/year. Stripe Integrated Payments ($10/mo), Video Coaching ($10/mo for 50 hours calling + 100 hours streaming), and a Pro Custom Branded App ($169 one-time) are each separate line items on Pro tiers - all bundled into Studio Plus at $275/mo per location. For the broader landscape, see our real cost breakdown across 10 platforms and the hidden fees buyers miss.
Feature-by-Feature: How Trainerize and Assistant Coach Compare
Price is only useful once you know what is included. Here is how the two platforms line up across the features a working online fitness coach or personal trainer actually uses.
| Feature | Trainerize | Assistant Coach |
|---|---|---|
| Workout programming | Yes (extensive video library) | Yes |
| Nutrition plans (built-in) | Basic macros + barcode scanning; full meal plans +$20-$45/mo Advanced Nutrition add-on | Yes (full meal plan builder) |
| Check-ins (custom forms) | Yes | Yes |
| Full data export | First name, last name, email, phone only | Structured ZIP (JSON + client CSV) |
| AI check-in analysis | No | Yes |
| AI draft responses | No | Yes |
| AI multi-month trend summaries | No | Yes |
| AI workout plan coverage analysis | No | Yes |
| Connect ChatGPT / Claude to your data | No | Yes |
| AI workout builder | Yes (text to workout, Grow tier and above) | No (template builder, not generative) |
| Goals tracking | Habit tracking + goal markers | Structured goals + notes + adherence |
| Workout logger (client-side) | Yes (mature) | Yes (offline sync) |
| Exercise video upload + inline coach review | Chat / message attachments | Yes (pinned to the exercise) |
| Coach website + lead form | Trainerize.me public profile / directory listing | Full website + leads inbox |
| In-app messaging (1:1 + group) | Yes (mature, included on Pro) | Not yet |
| Integrated payments | Stripe Integrated Payments +$10/mo on Pro (included on Studio Plus) | Not yet |
| Video coaching (calls + streaming) | +$10/mo on Pro (50h calls / 100h streaming); included on Studio Plus | Not built-in |
| Custom-branded client app | Yes (via App Store / Play Store; $169 one-time setup on Pro, included on Studio Plus) | Yes (installable client app with your branding; plus branded meal plan and workout plan PDFs) |
| Wearables integrations | Apple Watch, Fitbit, Garmin, Withings | Not yet |
Where Each Platform Actually Wins
Cost matters, but fit matters more.
Assistant Coach: the full coaching stack at a flat price
Strengths:
- Every core workflow built in at every tier including free: structured check-ins, meal plan builder, workout plan builder, structured goals, client notes and todos, coach website with lead capture, and full data export
- Workout logger with inline video review pinned to each set - no hunting through chat threads to find the squat clip from Tuesday
- AI woven into the workflow: AI draft responses in your voice on every check-in, multi-month trend analysis per client, AI workout plan coverage analysis (body-region coverage, split balance, gaps, redundancy before you activate a plan), plus plug ChatGPT or Claude directly into your coaching data
- Branded client app your clients can install (no $169 setup fee, no App Store gatekeeping), plus branded meal and workout plan PDFs
- Flat pricing: free for 15 clients during beta, then from about $22/mo (Starter, annual) for unlimited clients, Pro at about $40/mo annual. First month free, 50% off post-beta list locked in for life
- Structured data export as a ZIP on every plan - no one-way door for workspace records
Gaps:
- No in-app messaging yet (email + check-in responses for now)
- No built-in payment collection yet (Stripe client-billing import is in beta)
- No wearables yet - no Apple Health, Garmin, Fitbit, or Withings (on the roadmap)
- Smaller exercise library and fewer third-party reviews than Trainerize
Trainerize: a deep ecosystem with strong messaging and wearables
Strengths:
- Mature in-app messaging with 1:1 chat, voice notes, attachments, and group messaging on Pro tiers
- Wearables with Apple Watch, Fitbit, Garmin, and Withings syncing weight, steps, sleep, heart rate, and activity
- AI Workout Builder converts text notes to structured workouts, available on Grow tier ($10/mo) and above
- Established ecosystem: ABC Fitness ownership, MyFitnessPal integration, Trainerize.me directory listing, Stripe Payments add-on, Video Coaching add-on
Gaps:
- Restricted data export: only first name, last name, email, and phone are exportable per the Trainerize help center. Workout history, check-ins, measurements, meal plans, and notes are not
- Add-on stack: nutrition +$20-$45/mo, payments +$10/mo, video +$10/mo, branded app $169 one-time on Pro
- No AI check-in analysis, no AI draft responses, no multi-month trend detection, no workout plan coverage analysis
The per-client ladder bites every month. Trainerize’s bill grows with your roster even when you have not added a single new feature. Going from 30 clients to 50 clients moves you from Pro 30 ($79/mo) to Pro 50 ($135/mo) - a $56/mo bump for the same product. Assistant Coach stays at $26/mo flat from 5 clients to 200 clients to whatever comes next.
The Data Portability Question
Most coaches do not think about data export until they want to leave.
Trainerize’s data export is unusually restrictive. Per the Trainerize help center, only first name, last name, email, and phone number are exportable for clients. Workout history, check-in submissions, body measurements, meal plans, progress photos, and notes are not part of the documented export. Two years of programming and progress data live inside the platform with no published self-service path to take them with you.
If you coach in the UK or EU, GDPR Article 20 entitles your clients to their personal data in a structured, machine-readable format, and the EU Data Act (applicable since September 2025) requires SaaS providers to actively remove switching barriers. Whether Trainerize’s export approach satisfies these obligations is worth confirming before you commit. Our 10-platform data export audit covers this fully.
Assistant Coach exports structured workspace data (client profiles, check-in history, workout plans, meal plans, goals, notes, and body measurements) as a ZIP download from Settings on every plan including free, documented and tested.
Which Fitness Coaching Software Is Right for You?
Simple framework:
- Choose Assistant Coach if you want every core workflow under one roof - structured check-ins, a workout logger with inline video review, meal and workout plan builders, goals, client notes, a coach website with lead capture, and full data export - at a flat price that does not move as your roster grows. AI is woven through (draft responses on every check-in, multi-month trend analysis, workout plan coverage analysis), but it is connective tissue, not the headline. Ideal for solo personal trainers and small teams with 5 to 100+ fitness coaching clients.
- Choose Trainerize if you are deep in the ABC Fitness ecosystem, you need mature in-app messaging including group chat from day one, your clients live in MyFitnessPal and wearables, and you are comfortable with the per-client ladder plus add-ons for nutrition, payments, video, and branding. Strongest fit if you list on Trainerize.me for client discovery or run a multi-location studio that benefits from Studio Plus bundling.
Frequently Asked Questions
What is the difference between Trainerize and Assistant Coach?
Trainerize (now ABC Trainerize, owned by ABC Fitness Solutions) is an established per-client-ladder coaching platform with a free Basic tier (1 client), a Grow tier ($10/month for 2 clients), and Pro tiers from $25/month (5 clients) up to $250/month (200 clients), with paid add-ons for nutrition coaching ($20-$45/month), payments ($10/month), video coaching ($10/month), and a custom branded app ($169 one-time setup). Assistant Coach is a full coaching stack - structured check-ins, workout logger with inline video review, meal and workout plan builders, goals, client notes, a coach website with lead capture, and structured data export, with AI woven through - priced as a free tier for 15 clients during beta and unlimited-client paid plans starting around $22/month on annual beta billing.
How much does Trainerize cost per month?
Trainerize Basic is free for 1 client. Grow is $10/month (2 clients). Pro tiers ladder by client count: Pro 5 ($25/month for 5 clients), Pro 15 ($50), Pro 30 ($79), Pro 50 ($135), Pro 75 ($180), Pro 100 ($225), Pro 200 ($250). Studio Plus is $275/month per location (500 members per location) and bundles every add-on. On Pro tiers, Advanced Nutrition Coaching is $20/month (Grow/Pro 5/Pro 15) or $45/month (Pro 30 and above), Stripe Integrated Payments is $10/month, Video Coaching is $10/month, and a Pro Custom Branded App is a $169 one-time setup fee.
Does Trainerize have AI features for fitness coaches?
Trainerize markets an AI Workout Builder that converts text notes into structured workouts on Grow tier and above. It does not market AI check-in analysis, AI draft responses, multi-month trend detection, or AI workout plan coverage analysis. Assistant Coach offers all four, plus the ability to plug ChatGPT or Claude directly into your coaching data.
Can I export my client data from Trainerize?
Per the Trainerize help center, only first name, last name, email, and phone number are exportable for clients. Workout history, check-in submissions, body measurements, meal plans, and notes are not part of the documented export. This is among the most restrictive data portability situations of any major coaching platform. Assistant Coach exports structured workspace data (client profiles, check-ins and responses, body measurements, workout plans, meal plans, goals, and notes) as a ZIP download from Settings, on every plan including the free tier.
Is Assistant Coach cheaper than Trainerize?
Yes, materially, once nutrition coaching is on. At 30 clients, Trainerize Pro 30 ($79) plus the $45 Advanced Nutrition add-on lands at $124/month. Assistant Coach during beta is about $22/month for unlimited clients on annual billing - a gap of about $1,224/year. At 50 clients on Pro 50 ($135 + $45 = $180) the gap widens to about $1,900/year. Assistant Coach’s monthly cost does not move with client count or feature scope.
Is Trainerize a good alternative to TrueCoach or Everfit?
Trainerize is the broader of the three - a deep ecosystem with nutrition tracking, MyFitnessPal integration, payments, video coaching, branded apps, and a marketplace. Trade-offs: nutrition, payments, video, and branding sit behind separate add-ons, exports are limited to first name and email, and AI is template-based workout building. See our TrueCoach vs Trainerize vs Assistant Coach comparison for the full three-way breakdown.
Does Assistant Coach have a free plan for personal trainers?
Yes. The Assistant Coach free tier covers 15 clients during beta with every coaching feature included - workout plans, meal plans, check-ins, AI check-in analysis (15 AI credits/month), goals, custom forms, coach website with lead capture, and full data export. Trainerize Basic is free but capped at 1 client; Grow ($10/mo) covers 2 with nutrition, payments, video, and branding all behind separate add-ons.
Pick the Platform That Matches How You Coach
Trainerize is a deep, mature product with genuine ecosystem strengths and two real weaknesses: the bill grows in two directions at once (per-client ladder plus add-ons), and the data export is unusually restrictive. Assistant Coach makes the opposite trade: less in-app social plumbing today, more depth across the full coaching workflow plus AI as a layer on top.
If you are already on Trainerize and feeling the per-client ladder above 30 clients, the beta lock-in pricing on Assistant Coach is a time-bounded reason to move now.
Ready to compare with your own numbers? Use our fitness coaching software pricing comparison tool to see total cost at your client count across 10 platforms. Or try Assistant Coach free - every coaching feature included, unlimited clients on every paid plan, and full data export on day one.
References
- ABC Trainerize. (2026). Pricing. trainerize.com/pricing
- ABC Trainerize. (2026). Help center: data export documentation. help.trainerize.com
- Assistant Coach. (2026). Pricing. assistantcoach.fit#pricing
- Assistant Coach Help Center. (2026). help.assistantcoach.fit
TrueCoach vs Trainerize vs Assistant Coach (2026)
Everfit vs Assistant Coach (2026)